Archive | Zeimer’s Zlog

SF Bay Area Freelance Copywriter Spotlight on Thumbtack.com

Thumbtack.com isn’t like typical local search directories that simply display business listings with ratings and reviews. Instead, Thumbtack gives you the ability to vet, contact and book service professionals the moment you find them. I’ve had a listing as a San Francisco Bay Area freelance copywriter on Thumbtack for a few months now so I […]

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Zeimer’s NewZletter, Sept 2011

What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Ads I Like Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my June 2011 newsletter: Freelance healthcare copywriting: Radio scripts and production for a lap-band clinic; revised copy […]

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Freelance Blog Copywriter

I’ve now posted close to 100 articles as a freelance blog copywriter on the Intuit Small Business Blog since October 2011, an average of about 11 a month, or approximately one every two business days. Below are the most recent posts that I’m most proud of — please read and feel free to comment on […]

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Zeimer’s NewZletter, June 2011

As a freelance San Francisco copywriter, here’s what I’ve been doing since my May 2011 newsletter: * I’ve written 10 more articles for the Intuit Small Business Blog. The total now is 90 over the past six months. * Wrote and edited the copy for a 30-page site for a leading downtown San Francisco cosmetic […]

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‘I Gotta Feeling’ BNI Song & Video

I had an idea for a fun, interactive song for the weekly Educational Moment at BNI Embarcadero in San Francisco, which is the largest word-of-mouth referral group in Northern California. So I wrote parody lyrics to “I Gotta Feeling” by the Black Eyed Peas, recruited a troop of performers from our amazing chapter, and asked […]

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Zeimer’s NewZletter, May 2011

What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my March 2011 newsletter: I’ve written another 17 articles for the Intuit Small Business Blog. Read any of my 80+ […]

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Paying Closer Attention to Linked In

By Kevin Casey In the growing social media family, LinkedIn is kind of like the bookish older sibling — it stays in to do homework while Facebook and Twitter are out having all the fun. The site’s professional nature makes it easy to forget that LinkedIn is, in fact, a social site. That’s largely by […]

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How to Cash In on Referrals

This article first appeared at blog.intuit.com on April 15, 2011. I thrive on word-of-mouth referrals for my freelance writing services, as do most owners of small businesses or sole proprietors. But what’s the difference between a referral and a lead? How do you know when a referral will become money in your pocket? And how […]

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10 Ways to Leverage LinkedIn

This article first appeared at blog.intuit.com on April 12, 2011. LinkedIn.com officially launched on May 5, 2003. At the end of its first month, it had a total of 4,500 members. Today, the world’s largest business networking site gains roughly one million new members every week – the equivalent of more than one per second – […]

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Earthquake Planning Ad

My grandparents survived the April 18, 1906 San Francisco Earthquake and Fire, so I always consider Earthquake Awareness Month as a personal issue. This ad that I wrote pro bono for the American Red Cross of the Bay Area many years ago provides information about how to create a family survival plan when, not if, […]

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Zeimer’s NewZletter, March 2011

As a freelance San Francisco copywriter, here’s what I’ve been doing since my November 2010 newsletter: I’ve now written over 65 articles for the Intuit Small Business Blog, including interviews with many advertising and marketing clients. Read my articles and feel free to comment…

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“And The Oscar® Goes To”… How PwC Counts The Ballots

I wrote this article in 2003 for a PricewaterhouseCoopers newsletter. The ballot-counting process remains the same. As an estimated 800 million people worldwide watched the 75th Annual Academy Awards® Presentation from Hollywood on Sunday, March 23, 2003, the most nervous pair of people on stage wasn’t host Steve Martin and four-time winner Jack Nicholson. It […]

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Zeimer’s NewZletter, Nov 2010

What’s New? Recycled Creativity A Recent Success Story Humor Is A Funny Thing Why I Love Referrals About Zeimer’s Advertising Shoppe What’s New? As a freelance San Francisco copywriter, here’s what I’ve been doing since my summer newsletter: I’m now a contributing writer for the Intuit Small Business Blog. Read my articles and comment! A […]

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Walt Disney, Me & Creativity

I met Walt Disney as a kid in Disneyland. Here’s the proof — I’m on the right, my twin brother is on the left and our sister is in the middle. Our father saw him about 20 yards away in front of the Disneyland Hotel, walked up to him and said, “Mr. D? Dan Zeimer. […]

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Zeimer’s NewZletter, Summer 2010

1. Welcome Message 2. What’s New? 3. Recycled Creativity 4. A Recent Success Story 5. Humor Is A Funny Thing 6. Why I Love Referrals 7. About Zeimer’s Advertising Shoppe Welcome Message Hi there, My freelance copywriting consultancy has weathered several recession cycles over the past 15 years, so it continues to forge ahead despite […]

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Zeimer’s NewZletter, April 2010

1. Welcome Message 2. What’s New? 3. Recycled Creativity 4. A Recent Success Story 5. Humor Is A Funny Thing 6. Why I Love Referrals 7. About Zeimer’s Advertising Shoppe Welcome Message Hi there, Is the recession over? With a roller coaster stock market and other vague indicators, who knows? But when I’m awarded six […]

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Marin County Mock Trial Results

Click image to enlarge. (Caption) Kingsley Leung, of Terra Linda High, (front right) and fellow TL student “attorneys” Wilhelmina van Royen (wearing vest, left) and Natsuko Porcino (far right), applaud for their school during the awards ceremony at the 2010 Mock Trial Competition, coordinated by the Marin County Office of Education at the Marin County […]

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Trader Vic’s Foods Label Copy

Around 1990, I wrote some romance copy for Trader Vic’s Salad Dressing labels through one of Michael Osborne Design, one of San Francisco’s premier logo and graphics companies. (CLICK TO ENLARGE) It wasn’t until last summer, while having dinner with Brian Jacobson of Focus Design in San Rafael, that we discovered we’d worked together on […]

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Terra Linda Wind Article

My daughter has been a member of the Terra Linda Orca Swim Team for seven years now. Here’s an article that Gil Zeimer and  Norm Levin of Prime Road Marketing and Communications co-wrote about this great community swim team for ages 4 – 18. The photo caption is on page 7 with the article on […]

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BNI Visitor’s Day Recap

By Gil Zeimer, BNI Embarcadero Member, BNI Ambassador & Freelance Copywriter We had them at “Wilkommen.” From the moment Herr Richard Reinholdt started singing “Wilkommen”, the audience of 90 members, visitors, and guests on October 28th was enraptured. One visitor said, “I’m ready to drink the Kool-Aid now!” Our Visitor’s Day to celebrate BNI Embarcadero’s […]

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