The central theme: the Inspired In-Law Cottage offers real families real solutions to support senior independence and multi-generational living. It’s beautifully designed, sustainably built, and delivered quickly.

This site was unveiled at two simultaneous trade shows the first week of October 2010 where Larson Shores had a booth: AARP 50+ in Orlando, Florida, and West Coast Green in San Francisco, California. At the latter event, there was an actual 500-square foot Inspired In-Law Cottage so people could actually walk through the unit.

The Website includes thumbnails of four blueprints, How To Buy blueprints or a Cottage, information about Aging in Place, Sustainability, Partners/ Sponsors, about 20 FAQs, News, and four pages of downloadable PDFs.

For more information, contact Josh Larson at 510-444-9788 or email josh@larsonshores.com.

Financial District Dental Website, Ads and Newsletter

Financial District Dental.com — Dr. Michael Hack runs this thriving cosmetic and general dentistry practice in San Francisco. I’ve just completed revising the copy for his 30+ page website as part of my BNI Embarcadero Marketing Makeover Team.

For Dr. Hack, I’ve also written ads with Free Whitening offers (a $450 value), designed by Sharon Schanzer of Red Letter Day. Download Ad PDF. And here’s the link to the Premier Issue of Mental Floss, January 2009, Dr. Hack’s monthly newsletter that I wrote as a healthcare copywriter; designed by Bradley Charbonneau, Likoma.com; sent via Mail Chimp. Other issues: February 2009 issue; March/April 2009 issue; May/June 2009 issue; July 2009 issue; Fall 2009 issue; February 2010 issue; Summer 2010 issue.

Website for Silicon Valley Cosmetic & Restorative Dentist

– Dr. Richard Evans — This Cosmetic and Restorative Dentistry practice is located in Los Gatos, in the southern part of the San Francisco Bay Area near San Jose. For this site, I coined the phrase “Where Art and Dentistry Converge.”

Website For a Texas Periodontist

– San Antonio Perio — This Periodontics and Implant Dentistry practice in Texas needed a 15-page makeover and copy infused with Search Engine Optimization keywords.

Website and Marketing Materials for Oral Care Candy

– Oralcryst.com — This is a site for remarkable new products being introduced to the US market. The Oralcryst® brand is comprised of revolutionary  “functional candy” with ingredients that have already been proven in Japan to effectively help kids naturally wash and chew away cavity-causing bacteria and to optimize their good oral health. These products are also 100% Sugar-Free, Allergen-Free, Nut-Free, Peanut-Free, Soy-Free, Gluten-Free and Trans Fat-Free, which is unique in the marketplace. They’re available in Orange, Grape, Strawberry and Green Apple.

Website for Another Cosmetic and General Dentist

- Promenade Dentistry is a site for two brothers in Southern California. To promote their services, I was the copywriter for their SEO keywords dental site, as well as a flyer, postcard, ads, and TV script.

Get Third Eye Retroscope

– GetThirdEye is a site for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope colonoscopy device. The home page is a portal page for two sites: one for patients; one for physicians.

Website for Northgate Chiropractic

-Northgate Chiropractic — Dr. Marilyn Lindauer is an award-winning chiropractor, highly rated chiropractor in San Rafael. I write and manage her site because of my specialty in healthcare copywriting. It was recently revised to now reside on the WordPress software platform so I can quickly update its contents.

Website for Safte Products

- SafteProducts.com — SAFTE is an acronym for “Safety Alert for The Elderly” system, an effective, affordable monitoring device that utilizes a patented “lack of motion” detector to ensure the resident is safely following their normal routine. This innovative design provides Total Protection and peace of mind for seniors by operating both actively and passively.

Website for Hantel Technologies

– Hantel Technologies — This site went live in August 2009 is Hantel Technologies, which is your resource for medical and biotech product engineering and manufacturing, from concept through commercialization.

Radio Commercials for Lap-Band Client

As a long-time healthcare copywriting professional, I wrote and produced two :60 radio commercials for a Lap-Band clinic in the Midwest through a marketing firm. The challenge was editing 3-minute-long video clips down to about 35 seconds for each person’s life-changing experience that altered the way they now think about food, eat, and live. This essential copy was sandwiched between a short announcer introduction and a longer call to action.

1) Staci Lost 47 Pounds – Staci :60 Radio Commercial

2) Nancy Lost 130 Pounds – Nancy :60 Radio Commercial

Radio Commercials for Lasik Client

Lasik-1 :30 radio jingles: I wrote these spots for a client in the Midwest through an agency on the East Coast, which proves I don’t have to live in your town to write, direct and produce great radio copywriting for you:

1) Lasik-1 Jingle: “Country Version” – Lasik-1: Country.mp3

2) Lasik-1 Jingle: Rock Version” – Lasik-1: Rock.mp3

3) “Lasik-1 Jingle: Easy Listening Version”– Lasik-1: Easy Listening.mp3

Self-Mailer for Blue Shield of California

– Blue Shield of California wanted to send a direct mail piece to potential beneficiaries to remind them that they no longer have to wait six months to get coverage for a pre-existing medical condition. We decided to use a self-mailer approach. This blue, black and white six-panel mailer utilized an arresting headline, straightforward copy, competitive Blue Shield personal HMO rate charts, and a tear-off postcard so recipients could request a call. It was very successful by returning a high response rate.

Download side 1 of Self-Mailer PDF.

Download side 2 of Self-Mailer PDF.

Catalog for U.S. Dentek

– U.S. Dentek dental products — I wrote a 12-page catalog/sales brochure for U.S. Dentek to introduce its Breath Remedy line of products, which we called “The World’s First Fresh Breath Kit.” It included a complete home oral breath care system with a daily regimen kit with the entire line of Breath Remedy products: Toothpaste, Tongue Scraper, Tongue Spray, Breath Drops and Mouth Rinse. The last few pages of the catalog were for the company’s established products like Dental Piks, Tartar Scrapers, Dental First Aid Kits, and more. My strength in healthcare copywriting, as well as catalog copywriting, helped me complete this successful product launch.Download Catalog Covers PDF. Download Catalog Inside Pages PDF.

SEO Keywords For LAPSF Website

— I’ve rewritten www.LAPSF.com with SEO keywords copy for its main pages. These bariatric surgery leaders in San Francisco, Los Angeles and Honolulu offer Laparoscopic techniques for superior weight-loss surgery procedures, gastric bypass and LapBand surgery. This site even offers a Body Mass Index (BMI) Calculator.

Copy Editing for Asuka Laser Website

– Asuka Laser — This site was written in Japanese for veterinarians, then translated loosely in English. I then edited the content for a North American audience with my healthcare copywriting experience — and as a dog owner. It offers versatile applications for diode laser use.

Articles for Alert Diver Magazine

– Finally, I’ve written four magazine articles that were published in Alert Diver Magazine by Diver’s Alert Network. You can read them on my Web site at these links:

– The Sun Also Burns; May 2001

– Low Anxiety: Getting Narked in Belize’s Great Blue Hole; June 2001

– To Dive or Not To Dive: A California Diver’s Experience in Florida Waters; April 2002

– Equipment Upgrade 2.0: Your Gear May Be Years Old. It Still Works. But Is It Safe?; May 2002

To contact me as a freelance healthcare copywriter for your medical —- or even a non-medical — Website or other freelance healthcare copywriting projects, visit www.zeimer.com/contact and fill in the required fields.

View More Healthcare Copywriting Samples.

So the sell sheet had to capture a snapshot of what this software could do to “Collaborate With Your Employees, Your Customers, And Everyone Else”; tell a bit about Well Engaged as the first online community; compare Discussions to its competition for Internet, Intranet and Extranet capabilities in an easy-to-read grid format; show a list of companies who are already Well Engaged; offer a few client testimonials; provide the programs benefits; and finally, show the system capabilities to run this program.

Download the Discussions Four-Page Sell Sheet PDF.