Through another BNI chapter in San Francisco, I was asked by Carrie Santi to collaborate with her on a revision of Troy’s nine-page website. Above, you can see what it looked like “before” we touched it. The tagline “Passion for Production” was difficult to read, there wasn’t a clear offer or his unique selling proposition on the home page, there was only one testimonial, and the site just didn’t represent the talent and value offered by Speed of Sound.

Working with Carrie’s well-designed template for a more dynamic layout, I revised Troy’s site copy. Fortunately, I knew exactly what he did because I’ve worked with radio announcers and recording studios for over 25 years.

The result? Speed of Sound Audio Production now has a cleaner, better, harder selling site that now features very clean navigation with tabs at the top of each page, a choice of four production packages with high-quality spots as low as $10.66 each for voiceover talent AND audio production, a clear advantage of saving time, money and manpower by sourcing your radio production to them, plus multiple client testimonials on each page.

Best of all, I’ve found an authoritative, yet friendly voice in Troy that I can use for many of my clients for radio, TV and other voiceover projects.

The new site that launched in February 2012 looks like this…
Here’s what Troy had to say about working with me:
“I’ve had the pleasure of working with Gil Zeimer on ‘both sides of the glass’: I own and manage the Speed of Sound production studio in St. Louis, MO, and hired Gil to write copy for my website. The end result is a truly effective online presence that clearly guides the user through the process of becoming a customer. I don’t think I can overstate the importance of effective copy for your website!

“Gil in turn, hired me to record and produce some radio and TV ads for his client. His copy is very thoughtfully written, with great attention to detail, yet at the same time written as a real live human being speaks. It is so much easier to communicate a compelling message when the copy is this good!”
Troy Duran, Owner
Speed Of Sound Audio Production

She had designed and written a first draft of her website. But she needed someone to polish the content using a friendly, approachable voice. As an accomplished copywriting ventriloquist, I was able to revise her copy and am thrilled to say that her site is now live.

Her testimonial is the icing on the cake for this terrific-looking retro project featuring Pam’s expertise in strategic online marketing, including several amazing case studies of her successes globally: “Working with Gil is great. He is creative, motivated and professional. I couldn’t have finished my website without his ingenious wordsmithing. Thank you, Gil! ”

If you need “Proven online marketing with surefire results”, I highly recommend that you get in touch with Pam.

Here’s what her old site looked like. Notice the minimal copy that could hinder Search Engine Optimization success, and the overall static-looking website?

And here’s what her new site looks like, with dynamic WordPress implementation by Likoma. Notice how much more inviting the website is? How much better the copy is crafted?

It features Search Engine Optimization keywords to help Kay get found by prospective clients through the search engines, more pages, an extensive list of FAQs, a drop-down menu under Hypnotherapy with separate pages for How Does It Work, What Can I Expect, Regression Therapy, Emotional Freedom Technique, Breaking Habits and Overcoming Fears.

Best of all, Kay can now update her testimonials herself using WordPress’s content management system.

For this client in Maryland, I wrote the new tagline: “Scientifically Proven. Superbly Radiant. Smarter Skincare.” to play off of the company’s name. For the home page, there are four slider visuals with headlines such as: “Skin. Therapy.”; “Smarter Skincare”; “Superbly Radiant Skin”; and “The Truth About Skincare”. I’ve used these products and they’re terrific for making your skin feel its best. Plus, they’re 98% Natural and made with 100% Recyclable Packaging.

This site is composed of over 40 pages of healthcare copywriting expertise with descriptions for skincare products including Cleansers, Toners & Scrubs; Moisturizers; Younger Looking Skin; Exfoliators; Specialty Products; Men’s Products; and Sets of S3 Skincare Products.

One of my favorite pages of healthcare copywriting is for the Calm & Soothe Toner (Post Shave Solution). For “The Problem”, it reads: “Shaving your face can be described as scraping a knife over a sea urchin with a thin layer of soap. It’s not pretty, even if it’s been glamorized in TV commercials by handsome athletes surrounded by adoring fans. Shaving is an irritant, and some men have more sensitive skin than others.”

For my toils for this skin care site, the client wrote: “Gil, as you know, I interviewed six healthcare copywriters across the country to revise the content of my skincare products website. You had the best credentials and you didn’t disappoint. The text you wrote was simply fantastic. I sincerely appreciate your talent — and it is talent. I think I made one or two word changes and messed with a few of the titles, but really very few edits. I really just wanted to tell you that I think the text is great.”
– Gary Susel, Founder, S3 Skincare Products, www.s3skincare.com

SAFTE is an acronym for “Safety Alert for The Elderly” system, an effective and affordable monitoring device that utilizes a patented “lack of motion” detector to ensure the resident is safely following their normal routine. This innovative design provides Total Protection by operating both actively and passively.

Each system is equipped with a motion detector, a pendant, and a communicator that “seizes” your existing phone line to call friends, family, or emergency personnel with 4 pre-programmed phone numbers and messages. The available two-way talk back system enhances the unit’s safety features.

I was proud to have edited a handful of pages for this site through a BNI referral. Read more.

I worked closely with Adrienne to craft her copy, then called in Lauren Deane Evans of Good Looking Ideas to create the site’s initial design.

Lauren and Bradley Charbonneau of Likoma found ust the right WordPress theme to meet Adrienne’s high standards, and Bradley completed the back-end of the site so that Adrienne can now update the site herself with new testimonials, case studies, speeches, articles, and more.

I especially like her bio’s first paragraph: “Experienced. Versatile. Pragmatic. Strategic. Detail-oriented. Definitely geekish. Ms. Dale possesses all of these virtues and more.”

I’m happy to announce that I’ve just completed revising the copy for this 30+ page website as part of my BNI Embarcadero Marketing Makeover Team.
AFTER

This was a group effort by a number of talented Power Team members, including:

• Amy Harcourt, marketing plan and copy suggestions, Definitive Marketing
• Lauren Deane Evans, Website design and layout, Good Looking Ideas
• Mischa Purcell, client and staff photography, Mischa Photography
• Bradley Charbonneau, WordPress implementation, Likoma
• Gil Zeimer, copywriting and copy editing, Zeimer’s Advertising Shoppe
• Phil Siegel, guerrilla marketing/research, MediaWorks SF (a publicity agency)
• Mathew Ventre, Search Engine Optimization and Local Search Optimazation campaigns, National Positions
• And Dr. Michael Hack, who worked closely with each of us to approve this major cosmetic website makeover, Financial District Dental.

A testimonial:
“Gil Zeimer has done several projects for me over the past six years. He always original and constantly creative in his ideas and writing. He is also an expert in the technology involved and keeps abreast of ever-changing advancements in that area. He’s not just a clever and thoughtful writer, he advises and consults as well and becomes a partner in the project. That’s because he’s dedicated and genuinely concerned about his clients’ success. He has a wonderful, spontaneous sense of humor as well as a generous heart and his calm patience allows for the client to be creative as well. He always respects feedback and is flexible in his working relationship. He is a consummate professional–responsible and experienced. Of all of the people I’ve worked with in over forty years in my profession, Gil is one of the most pleasurable I’ve ever had the good fortune to deal with. I couldn’t recommend him highly enough.”
– Dr. Michael Hack, Financial District Dental

I especially like the “accordion” series of seven images on the home page and their respective headlines and copy to provide an overview of Kathy Rosenberg-Wohl’s unique services, such as Plan A Strategy, Find Your Story (pictured above), Build Confidence, Manage Time, Be In Control, A Proven Track Record (pictured below), and A Successful Journey.

Read her testimonial: “I was given the gift of both Gil and Bradley’s work from an auction donation. They met with me, helped me work through ideas and dealt with the many details and changes. I’m very happy with the results and their extremely hard work.”
– Kathy Rosenberg-Wohl, Founder, CollegeCounselorSF.com

I worked with the owner of Corporate Performance Management Group in Arizona to write and edit his 25-page website to showcase his decades of expertise in recovery auditing.

We positioned CPMG as “The Knowledge Leader in Recovery Auditing” because he has a proven track record of helping his corporate clients recover millions of dollars in overpayments annually.

CPMG’s services include:

• Recovering Money
• Reducing Costs
• Refining Processes
• Enhancing Controls
• Increasing Efficiencies
• Improving Margins

This site was hard-coded by Cosgrove Creative in Minnesota.

Book Bank USA is a non-profit organization in San Rafael, CA that has donated over 5.9 million books and more than 2,500 computers to nearly 1,000 schools and libraries in 37 countries over the past 45 years. Its tagline is “A World-Class Bank Where Books Draw Interest For Life” and I’m proud to sit on its Board of Directors.

Though this was already a WordPress site that I first wrote years ago, I wanted to update it with new graphics and more recent activities.

I again worked with Bradley Charbonneau at Likoma who found the template that features a slider on the home page that can accommodate five different images and captions, along with three main copy blocks on the bottom of the home page.

Have a look and please donate if you’d like to help children around the world read English literature: www.BookBankUSA.org.

BEFORE