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	<title>Freelance Copywriting &#124; Zeimer&#039;s Advertising Shoppe</title>
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	<link>http://www.zeimer.com</link>
	<description>Freelance Copywriting, Web &#38; Direct Marketing Services</description>
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	<managingEditor>gil@zeimer.com (Freelance Copywriting &#124; Zeimer&#039;s Advertising Shoppe)</managingEditor>
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		<title>Freelance Copywriting | Zeimer&#039;s Advertising Shoppe</title>
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	<itunes:summary>Freelance Copywriting, Creative, Web &#38; Direct Marketing Services</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>Freelance Copywriting &#124; Zeimer&#039;s Advertising Shoppe</itunes:author>
	<itunes:owner>
		<itunes:name>Freelance Copywriting &#124; Zeimer&#039;s Advertising Shoppe</itunes:name>
		<itunes:email>gil@zeimer.com</itunes:email>
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		<item>
		<title>Freelance Blog Writing</title>
		<link>http://www.zeimer.com/portfolio/freelance-blog-writing/</link>
		<comments>http://www.zeimer.com/portfolio/freelance-blog-writing/#comments</comments>
		<pubDate>Fri, 11 May 2012 22:58:46 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[freelance blog copywriting]]></category>
		<category><![CDATA[freelance blog writing]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=3172</guid>
		<description><![CDATA[If you&#8217;re looking for freelance blog writing, I have extremely extensive experience over the past 7 years across a wide variety of industries. For example, for Financial Services, I&#8217;ve created freelance blog copywriting articles for: Experian during their Vision 2012 Conference in May through the largest PR firm in San Francisco. These articles included: – [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zeimer.com/wp-content/uploads/Fraudster_500w.jpg"><img class="alignleft size-full wp-image-3173" title="Fraudster_500w" src="http://www.zeimer.com/wp-content/uploads/Fraudster_500w.jpg" alt="" width="450" height="340" /></a></p>
<p>If you&#8217;re looking for freelance blog writing, I have extremely extensive experience over the past 7 years across a wide variety of industries.</p>
<p>For example, for Financial Services, I&#8217;ve created freelance blog copywriting articles for:</p>
<ul>
<ul>
<li><a href="http://www.experian.com/blogs/news/">Experian</a> during their Vision 2012 Conference in May through the largest PR firm in San Francisco. These articles included:<br />
– <a href="http://www.experian.com/blogs/news/2012/05/08/credit-card-fraud/">The Randomness of Credit Card Fraud and How To Prevent It</a><br />
– <a href="http://www.experian.com/blogs/news/2012/05/08/mortgage-lending-2/">Mortgage Lending Still Under The Microscope – Vision 2012</a><br />
– <a href="http://www.experian.com/blogs/news/2012/05/07/lifespan-of-a-fraudster/">The Lifespan of A Fraudster – Vision 2012</a><br />
– <a href="http://www.experian.com/blogs/news/2012/05/07/consumer-credit-trends/">Consumer Credit Trends: The Ups, The Downs – Vision 2012</a></li>
</ul>
</ul>
<ul>
<li><a href="http://blog.intuit.com/author/gil-zeimer/">Intuit Small Business Blog</a> –– over 120 articles during 2010 and 2011</li>
<li><a href="http://blog.gopayment.com/author/gil-zeimer/">Intuit GoPayment Blog</a> – A dozen articles during late 2011</li>
</ul>
<p>For Technology clients, a great example is over 100 blogs that I&#8217;ve written for <a href="http://www.groupprice.com/blog/">GroupPrice.com/blog -</a>- a leading B2B discounted deals site.</p>
<p>For Healthcare clients, I write a weekly blog for the largest varicose vein clinic in America, <a href="http://www.mdveinprofessionals.com/blog/">Maryland Vein Professionals.</a></p>
<p>And for Travel/Hospitality clients, I&#8217;ve contributed over 1,400 articles to <a href="http://www.vagablond.com/profile/gil-zeimer/">Vagablond.com</a> &#8212; an ezine for luxury travel, shopping, wine and food.</p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>Radio Copywriting for Hearing Aids</title>
		<link>http://www.zeimer.com/portfolio/radio-copywriting-for-hearing-aids/</link>
		<comments>http://www.zeimer.com/portfolio/radio-copywriting-for-hearing-aids/#comments</comments>
		<pubDate>Sun, 06 May 2012 23:03:32 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Radio Commercials]]></category>
		<category><![CDATA[healthcare copywriting]]></category>
		<category><![CDATA[radio copywriting]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=3159</guid>
		<description><![CDATA[I was recently referred to a new client in the Pacific Northwest who owns a handful of Sonus Hearing Centers. He had been running radio spots that were not producing results. Within a week, I wrote and produced a :30 and a :10 radio commercial through my alliance with the incredibly talented Troy Duran at [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zeimer.com/wp-content/uploads/invisible-hearing-aid-in-canal-with-measurements.jpg"><img class="alignleft size-full wp-image-3169" title="invisible-hearing-aid-in-canal-with-measurements" src="http://www.zeimer.com/wp-content/uploads/invisible-hearing-aid-in-canal-with-measurements.jpg" alt="" width="302" height="302" /></a>I was recently referred to a new client in the Pacific Northwest who owns a handful of Sonus Hearing Centers.</p>
<p>He had been running radio spots that were not producing results.<br />
Within a week, I wrote and produced a :30 and a :10 radio commercial<br />
through my alliance with the incredibly talented Troy Duran at <a href="http://www.speedofsound.com">Speed of Sound Productions</a>.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/Sonus_04_12_12_30_Seattle.mp3">Have a listen to the 30-second recorded spot</a>.</p>
<p>By the way, this new campaign received 8 calls in the first three days after the spots started running in Seattle.</p>
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		<item>
		<title>IT Website Copywriting: Bridge To Bridge Technologies</title>
		<link>http://www.zeimer.com/portfolio/it-website-copywriting-bridge-to-bridge-technologies/</link>
		<comments>http://www.zeimer.com/portfolio/it-website-copywriting-bridge-to-bridge-technologies/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 23:01:02 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[Bridge to Bridge Technologies]]></category>
		<category><![CDATA[Cisco telecommunications]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=3132</guid>
		<description><![CDATA[My good friend and BNI Embarcadero colleague, Bart Saling, recently asked me to totally update the website copy for Bridge To Bridge Technologies. The result is a 48-page site that details his service offerings as a Cisco partner for a comprehensive range of communication solutions to enhance any small- to medium-sized organization located in the [...]]]></description>
			<content:encoded><![CDATA[<p>My good friend and <a href="http://www.bniembarcadero.com/" target="_blank">BNI Embarcadero</a> colleague, Bart Saling, recently asked me to totally update the website copy for <a href="http://www.btobtech.com">Bridge To Bridge Technologies</a>.</p>
<p>The result is a 48-page site that details his service offerings as a Cisco partner for a comprehensive range of communication solutions to enhance any small- to medium-sized organization located in the San Francisco Bay Area.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/BtoBTech_400w.jpg"><img class="alignleft size-full wp-image-3134" title="BtoBTech_400w" src="http://www.zeimer.com/wp-content/uploads/BtoBTech_400w.jpg" alt="" width="400" height="220" /></a></p>
<p>Included in his core services are:</p>
<ul>
<li>The design, building and maintenance of your technology infrastructure throughout the lifecycle of your facility.</li>
<li><a href="http://www.btobtech.com/sw/common/custom/internet/custompage.asp?SWAPPID=93">Solutions</a> to Optimize Your Network, Connect Employees and Offices, Secure Your Business, and Communicate from Anywhere.</li>
<li><a href="http://www.btobtech.com/sw/common/custom/internet/custompage.asp?SWAPPID=75&amp;SubPageID=64535">Products</a> from Cisco and Raptor Business Continuity.</li>
<li><a href="http://www.btobtech.com/sw/common/custom/internet/custompage.asp?SWAPPID=100">Services</a> that include Consulting, Managed and other Professional Services.</li>
<li>The purchase and delivery of a company&#8217;s telecommunications and IT needs.</li>
<li>Managing your implementation, cabling your environment, and even supporting your end users.</li>
</ul>
<p>For more information about the solutions, products and services available at <a href="http://www.btobtech.com/sw/swchannel/homepage/internet/schomepage.asp?SWAPPID=77">Bridge to Bridge Technologies</a>, please contact Bart Saling at 415-479-5765.</p>
<p>Designed by the incredibly talented Lauren Deane Evans of <a href="http://www.goodlookingideas.com">Good Looking Ideas</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube Links for Freelance Copywriting</title>
		<link>http://www.zeimer.com/portfolio/youtube-links-for-freelance-copywriting/</link>
		<comments>http://www.zeimer.com/portfolio/youtube-links-for-freelance-copywriting/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 23:42:27 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[TV Commercials & Videos]]></category>
		<category><![CDATA[Financial copywriting]]></category>
		<category><![CDATA[freelance copywriting]]></category>
		<category><![CDATA[healthcare copywriting]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=3095</guid>
		<description><![CDATA[I&#8217;m proud to have written hundreds of radio, TV and corporate video scripts. But now, I&#8217;m written a commercial to promote the services of Zeimer&#8217;s Advertising Shoppe and am featuring the video on YouTube. Have a look 1. http://www.youtube.com/watch?v=cwGF179EGEc&#38;feature=youtu.be freelance copywriting by Zeimer&#8217;s Advertising Shoppe for freelance copywriting 2. http://www.youtube.com/watch?v=_DhhG9M9LrI&#38;feature=youtu.be website copywriting by Zeimer&#8217;s Advertising [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m proud to have written hundreds of radio, TV and corporate video scripts.</p>
<p>But now, I&#8217;m written a commercial to promote the services of Zeimer&#8217;s Advertising Shoppe and am featuring the video on YouTube. Have a look</p>
<p>1. <a href="http://www.youtube.com/watch?v=cwGF179EGEc&amp;feature=youtu.behttp://">http://www.youtube.com/watch?v=cwGF179EGEc&amp;feature=youtu.be</a><br />
<strong>freelance copywriting by Zeimer&#8217;s Advertising Shoppe for freelance copywriting </strong></p>
<p>2. <a href="http://www.youtube.com/watch?v=_DhhG9M9LrI&amp;feature=youtu.be">http://www.youtube.com/watch?v=_DhhG9M9LrI&amp;feature=youtu.be</a><br />
<strong>website copywriting by Zeimer&#8217;s Advertising Shoppe for website copywriting</strong></p>
<p>3. <a href="http://www.youtube.com/watch?v=uTVSvGu2i9E&amp;feature=youtu.be">http://www.youtube.com/watch?v=uTVSvGu2i9E&amp;feature=youtu.be</a><br />
<strong>radio / tv copywriting by Zeimer&#8217;s Advertising Shoppe for radio / tv copywriting</strong></p>
<p>4. <a href="http://www.youtube.com/watch?v=B6vWo_pml6o&amp;feature=youtu.be">http://www.youtube.com/watch?v=B6vWo_pml6o&amp;feature=youtu.be</a><br />
<strong>Healthcare copywriting by Zeimer&#8217;s Advertising Shoppe for Healthcare copywriting</strong></p>
<p>5. <a href="http://www.youtube.com/watch?v=B6vWo_pml6o&amp;feature=youtu.be">http://www.youtube.com/watch?v=n8BcKTFSVh0&amp;feature=youtu.be</a><br />
<strong>Financial copywriting by Zeimer&#8217;s Advertising Shoppe for Financial copywriting</strong></p>
<p>6. <a href="http://www.youtube.com/watch?v=B6vWo_pml6o&amp;feature=youtu.be">http://www.youtube.com/watch?v=AKma0yFeTMY&amp;feature=youtu.be</a><br />
<strong>freelance blogging by Zeimer&#8217;s Advertising Shoppe for freelance blogging</strong></p>
<p>7. <a href="http://www.youtube.com/watch?v=B6vWo_pml6o&amp;feature=youtu.be">http://www.youtube.com/watch?v=Z0xM0QYeUk0&amp;feature=youtu.be</a><br />
<strong>travel copywriting by Zeimer&#8217;s Advertising Shoppe for freelance travel copywriting</strong></p>
<p>8. <a href="http://www.youtube.com/watch?v=Sje25xkipd8&amp;feature=youtu.be">http://www.youtube.com/watch?v=Sje25xkipd8&amp;feature=youtu.be</a><br />
<strong>email copywriting by Zeimer&#8217;s Advertising Shoppe for email copywriting</strong></p>
]]></content:encoded>
			<wfw:commentRss>http://www.zeimer.com/portfolio/youtube-links-for-freelance-copywriting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SF Immigration Attorney Website Copywriting</title>
		<link>http://www.zeimer.com/portfolio/sf-immigration-attorney-website-copywriting/</link>
		<comments>http://www.zeimer.com/portfolio/sf-immigration-attorney-website-copywriting/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 14:51:19 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[legal website copywriting]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=3030</guid>
		<description><![CDATA[Angela Warren is a highly respected San Francisco Immigration Attorney who needed a professional, international site to best represent her business and her clientele, which includes Fortune 500 companies, the largest international corporations, start-ups, and everyone from America&#8217;s Cup employees to visiting professors to sushi chefs. Here&#8217;s what her old site looked like. Perfectly functional, [...]]]></description>
			<content:encoded><![CDATA[<p>Angela Warren is a highly respected San Francisco Immigration Attorney who needed a professional, international site to best represent her business and her clientele, which includes Fortune 500 companies, the largest international corporations, start-ups, and everyone from America&#8217;s Cup employees to visiting professors to sushi chefs.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/WarrenLawFirm_before.jpg"><img class="alignleft size-full wp-image-3031" title="WarrenLawFirm_before" src="http://www.zeimer.com/wp-content/uploads/WarrenLawFirm_before.jpg" alt="" width="350" height="247" /></a>Here&#8217;s what her old site looked like. Perfectly functional, but not necessarily international. Bradley Charbonneau of <a href="http://www.likoma.com">Likoma</a> worked with WordPress with another clean, mean StudioPress theme.</p>
<p>Lauren Deane Evans of <a href="http://www.goodlookingideas.com/">Good Looking Ideas</a> was the art director who guided every design decision. Lauren added an extra touch of style and a global look by choosing stock images that looked friendly but not stock, yet still professional.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/WarrenLawFirm_after.jpg"><img class="alignleft size-full wp-image-3032" title="WarrenLawFirm_after" src="http://www.zeimer.com/wp-content/uploads/WarrenLawFirm_after.jpg" alt="" width="350" height="228" /></a>And I wrote/edited the site&#8217;s copy to produce another great looking site for Team Likoma. Check out the new site for San Francisco’s own San Francisco Immigration Attorney, <a href="http://www.warrenlawfirm.net">Warren Law Firm</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.zeimer.com/portfolio/sf-immigration-attorney-website-copywriting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Healthcare Copywriting TV, Radio &amp; Print Campaign</title>
		<link>http://www.zeimer.com/portfolio/healthcare-copywriting-tv-radio-print-campaign/</link>
		<comments>http://www.zeimer.com/portfolio/healthcare-copywriting-tv-radio-print-campaign/#comments</comments>
		<pubDate>Sun, 26 Feb 2012 15:04:52 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Ads]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[TV Commercials & Videos]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[healthcare website copywriting]]></category>
		<category><![CDATA[TV copywriting]]></category>
		<category><![CDATA[TV healthcare copywriting]]></category>
		<category><![CDATA[TV healthcare coywriting]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=3000</guid>
		<description><![CDATA[A client in the Midwest. A patient in Alaska. A marketing agency in Southern California. A healthcare copywriter in Northern California. This is the story of how we all came together to complete a long list of projects for a major facelift and a complete marketing makeover. The Google #1 company for &#8220;healthcare marketing&#8221;, Healthcare [...]]]></description>
			<content:encoded><![CDATA[<p>A client in the Midwest. A patient in Alaska. A marketing agency in Southern California. A healthcare copywriter in Northern California.</p>
<p>This is the story of how we all came together to complete a long list of projects for a major facelift and a complete marketing makeover.</p>
<p>The Google #1 company for &#8220;healthcare marketing&#8221;, Healthcare Success Strategies, asked me (the Google #1 company for &#8220;healthcare copywriting&#8221;) to write and manage this project. The results are shown below across TV, radio, print, outdoor, sales materials and <a href="http://www.orthocenter.net/">an extremely dynamic website</a>.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/OCITV.jpg"><img class="aligncenter size-full wp-image-3001" title="OCITV" src="http://www.zeimer.com/wp-content/uploads/OCITV.jpg" alt="" width="395" height="350" /></a>Here&#8217;s the <a href="http://www.youtube.com/watch?v=eR__LolJwjo">first :30 TV spot I wrote for them</a>. This commercial and the radio spots all feature the personable voice stylings of Troy Duran of <a href="http://www.speedofsound.com/">Speed of Sound Audio Production</a> in St. Louis, a BNI referral.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/JohnK_TV_500w.jpg"><img class="aligncenter size-medium wp-image-3155" title="JohnK_TV_500w" src="http://www.zeimer.com/wp-content/uploads/JohnK_TV_500w-300x178.jpg" alt="" width="395" height="240" /></a>This is the <a href="http://www.youtube.com/watch?v=EeJv90OmJys">second :30 TV spot</a> featuring John from Alaska and the four orthopedic surgeries her had performed at OCI.</p>
<p>Here&#8217;s <a href="http://www.zeimer.com/wp-content/uploads/OCI_Radio_Treating_Your_Pain_60REV1.mp3">:60 &#8220;Treating Your Pain&#8221; radio spot </a> that integrates with the first TV spot.</p>
<p>Here&#8217;s <a href="http://www.zeimer.com/wp-content/uploads/OCI_Radio_Success_Story-John_Kozak_60Vers1-1.mp3">one of the radio commercials in the new campaign</a>: a :60 testimonial/success story also about John, who needed a total shoulder replacement, wanted to get a second opinion, and was referred to this orthopedic clinic in Illinois by his brother who lived nearby.</p>
<p>Here are a few of the print ads. Notice the QR Code that takes readers to the OCI website.<br />
<a href="http://www.zeimer.com/wp-content/uploads/Ad1.jpg"><img class="aligncenter size-full wp-image-3007" title="Ad1" src="http://www.zeimer.com/wp-content/uploads/Ad1.jpg" alt="" width="371" height="350" /></a></p>
<p><a href="http://www.zeimer.com/wp-content/uploads/Ad2.jpg"><img class="aligncenter size-full wp-image-3008" title="Ad2" src="http://www.zeimer.com/wp-content/uploads/Ad2.jpg" alt="" width="368" height="350" /></a></p>
<p>We created a terrific 24-page brochure that features an overview of their services and the clients&#8217; eight orthopedic clinics. <a href="http://www.zeimer.com/wp-content/uploads/OCI_Brochure.Final_Jan3.pdf">Download Brochure PDF</a>.</p>
<p><strong>Before:</strong><a href="http://www.zeimer.com/wp-content/uploads/OrthoCenter_Before.jpg"><img class="alignleft size-full wp-image-3025" title="OrthoCenter_Before" src="http://www.zeimer.com/wp-content/uploads/OrthoCenter_Before.jpg" alt="" width="300" height="178" /></a> Finally, their old site was pretty good. It featured home page rotating visuals, a link to let patients pay their bill online, upcoming events, news, backgrounds for each of the 15 orthopedic surgeons, and general info for the orthopedic units.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/OCI_NewHomePage.jpg"><img class="alignleft size-medium wp-image-3026" title="OCI_NewHomePage" src="http://www.zeimer.com/wp-content/uploads/OCI_NewHomePage-300x178.jpg" alt="" width="300" height="178" /></a><strong>After:</strong> The new visually dynamic and information-rich <a href="http://www.orthocenter.net">80-page website</a> went live on March 1st. It contains explanations of the eight orthopedic clinics with five-page mini-sites for each, bios of the super specialists, videos, and more. I wrote half of this huge site and managed another writer for the other half.</p>
<p><strong>Here&#8217;s what the client had to say about this massive project:</strong></p>
<p>&#8220;We hired HSS to give us valuable strategic insight and direction on increasing our patient volume and becoming THE place to go to for orthopedics in central Illinois.  Your team of talented strategic planners, copywriters, web designers, media buyers, trainers, and project managers all brought their individual talents together to create a plan that was going to work best for our company and help us thrive in 2012 and beyond.</p>
<p>&#8220;Dealing with Gil Zeimer on various components of this campaign has been a pleasure.  He is timely, efficient, and keeps the ball rolling.  He’s very good at keeping everyone involved in the loop of progress, changes, and recommendations.</p>
<p>&#8220;We fell in love with our new marketing brochure – we are so excited to watch our practice grow with the help and partnership of HSS.&#8221;<br />
– Amy L. Rodek, M.A., C.C.P, Director of Marketing &amp; Communications, Orthopedic Center of Illinois</p>
]]></content:encoded>
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			<enclosure url="http://www.zeimer.com/wp-content/uploads/OCI_Radio_Success_Story-John_Kozak_60Vers1-1.mp3" length="2028254" type="audio/mpeg" />
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		<title>Recording Studio Web Copywriting</title>
		<link>http://www.zeimer.com/portfolio/recording-studio-website-copywriting/</link>
		<comments>http://www.zeimer.com/portfolio/recording-studio-website-copywriting/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 18:05:35 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[recording studio website copywriting]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[website copywriting]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=2948</guid>
		<description><![CDATA[Speed Of Sound Audio Production is a recording studio in St. Louis, MO. It&#8217;s owned by Troy Duran, a terrific, very experienced voice actor and radio DJ. Through another BNI chapter in San Francisco, I was asked by Carrie Santi to collaborate with her on a revision of Troy&#8217;s nine-page website. Above, you can see [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zeimer.com/wp-content/uploads/SpeedofSound_Before_450w.jpg"><img class="alignleft size-full wp-image-2950" title="SpeedofSound_Before_450w" src="http://www.zeimer.com/wp-content/uploads/SpeedofSound_Before_450w.jpg" alt="" width="450" height="398" /></a><a href="http://www.speedofsound.com/" target="_blank">Speed Of Sound Audio Production</a> is a recording studio in St. Louis, MO. It&#8217;s owned by Troy Duran, a terrific, very experienced voice actor and radio DJ.</p>
<p>Through another BNI chapter in San Francisco, I was asked by <a href="http://www.carriesanti.com/" target="_blank">Carrie Santi</a> to collaborate with her on a revision of Troy&#8217;s nine-page website. Above, you can see what it looked like &#8220;before&#8221; we touched it. The tagline &#8220;Passion for Production&#8221; was difficult to read, there wasn&#8217;t a clear offer or his unique selling proposition on the home page, there was only one testimonial, and the site just didn&#8217;t represent the talent and value offered by Speed of Sound.</p>
<p>Working with Carrie&#8217;s well-designed template for a more dynamic layout, I revised Troy&#8217;s site copy. Fortunately, I knew exactly what he did because I&#8217;ve worked with radio announcers and recording studios for over 25 years.</p>
<p>The result? Speed of Sound Audio Production now has a cleaner, better, harder selling site that now features very clean navigation with tabs at the top of each page, a choice of four production packages with high-quality spots as low as $10.66 each for voiceover talent AND audio production, a clear advantage of saving time, money and manpower by sourcing your radio production to them, plus multiple client testimonials on each page.</p>
<p>Best of all, I&#8217;ve found an authoritative, yet friendly voice in Troy that I can use for many of my clients for radio, TV and other voiceover projects.</p>
<p>The new site that launched in February 2012 looks like this&#8230;<br />
<a href="http://www.zeimer.com/wp-content/uploads/SpeedofSound_After_450w.jpg"><img class="alignleft size-full wp-image-2951" title="SpeedofSound_After_450w" src="http://www.zeimer.com/wp-content/uploads/SpeedofSound_After_450w.jpg" alt="" width="450" height="399" /></a><strong>Here&#8217;s what Troy had to say about working with me:</strong><br />
“I’ve had the pleasure of working with Gil Zeimer on ‘both sides of the glass’: I own and manage the Speed of Sound production studio in St. Louis, MO, and hired Gil to write copy for my website. The end result is a truly effective online presence that clearly guides the user through the process of becoming a customer. I don’t think I can overstate the importance of effective copy for your website!</p>
<p>“Gil in turn, hired me to record and produce some radio and TV ads for his client. His copy is very thoughtfully written, with great attention to detail, yet at the same time written as a real live human being speaks. It is so much easier to communicate a compelling message when the copy is this good!”<br />
Troy Duran, Owner, <a href="http://www.speedofsound.com/" target="_blank">Speed Of Sound Audio Production</a><br />
<strong><br />
And here&#8217;s what the Web developer said:</strong><br />
&#8220;Gil is an exceptionally talented and skilled writer. He served as copywriter for a website we collaborated on, <a href="http://www.speedofsound.com">SpeedOfSound.com</a>. He came loaded with ideas, and an arsenal of SEO knowledge. He works quickly, efficiently, and made my job easy.&#8221;<br />
– Carrie Santi, Web Designer/Developer, <a href="http://www.carriesanti.com/">CarrieSanti.com/</a></p>
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		<title>Retro Online Marketing Website</title>
		<link>http://www.zeimer.com/portfolio/retro-online-marketing-website/</link>
		<comments>http://www.zeimer.com/portfolio/retro-online-marketing-website/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 22:45:38 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Sites]]></category>
		<category><![CDATA[strategic online marketing]]></category>
		<category><![CDATA[surefire online marketing]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=2913</guid>
		<description><![CDATA[Pam Card of Surefire Online Marketing is one of my colleagues, power partners and frequent collaborators. She had designed and written a first draft of her website. But she needed someone to polish the content using a friendly, approachable voice. As an accomplished copywriting ventriloquist, I was able to revise her copy and am thrilled [...]]]></description>
			<content:encoded><![CDATA[<p>Pam Card of <a href="http://www.surefireonlinemarketing.com/" target="_blank">Surefire Online Marketing</a> is one of my colleagues, power partners and frequent collaborators.</p>
<p>She had designed and written a first draft of her website. But she needed someone to polish the content using a friendly, approachable voice. As an accomplished copywriting ventriloquist, I was able to revise her copy and am thrilled to say that her site is now live.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/SFOM_400w.jpg"><img class="alignleft size-full wp-image-2914" title="SFOM_400w" src="http://www.zeimer.com/wp-content/uploads/SFOM_400w.jpg" alt="" width="450" height="330" /></a></p>
<p>Her testimonial is the icing on the cake for this terrific-looking retro project featuring Pam&#8217;s expertise in strategic online marketing, including several amazing case studies of her successes globally: &#8220;Working with Gil is great. He is creative, motivated and professional. I couldn&#8217;t have finished my website without his ingenious wordsmithing. Thank you, Gil! &#8221;</p>
<p>If you need &#8220;Proven online marketing with surefire results&#8221;, I highly recommend that you get in touch with Pam.</p>
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		<title>Hole In One Golf Banner Copywriting</title>
		<link>http://www.zeimer.com/portfolio/hole-in-one-golf-banner-copywriting/</link>
		<comments>http://www.zeimer.com/portfolio/hole-in-one-golf-banner-copywriting/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 01:36:21 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Ad Banners]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Animater banner copywriting]]></category>
		<category><![CDATA[golf banner copywriting]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=2857</guid>
		<description><![CDATA[I recently had the pleasure of working with John Donaghue, a CLIO-winning art director in San Francisco, on a series of animated banners for The World Golf Hall of Fame. The client wanted to run banners to inform golfers that they could register their most memorable shot ever in the Hole In One Golf Registry. [...]]]></description>
			<content:encoded><![CDATA[<p>I recently had the pleasure of working with <a href="http://johndonaghue.com/"target=_blank>John Donaghue</a>, a CLIO-winning art director in San Francisco, on a series of animated banners for The World Golf Hall of Fame.</p>
<p><a href="http://www.zeimer.com/wp-content/uploads/HallofFameBanner.jpg"><img class="aligncenter size-medium wp-image-2858" title="HallofFameBanner" src="http://www.zeimer.com/wp-content/uploads/HallofFameBanner-300x91.jpg" alt="" width="400" height="126" /></a>The client wanted to run banners to inform golfers that they could register their most memorable shot ever in the Hole In One Golf Registry.</p>
<p><a href="http://smashingpixels.com/client/hole_in_one/hole_in_one_728x90.html" target=_blank>View animated banner.</a></p>
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		<title>San Francisco Hypnotherapy Web Copywriting</title>
		<link>http://www.zeimer.com/portfolio/san-francisco-hypnotherapy-web-copywriting/</link>
		<comments>http://www.zeimer.com/portfolio/san-francisco-hypnotherapy-web-copywriting/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 19:44:41 +0000</pubDate>
		<dc:creator>Gil</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Sites]]></category>

		<guid isPermaLink="false">http://www.zeimer.com/?p=2787</guid>
		<description><![CDATA[My friend and hypnotherapist, Kay Heatherly, had an old website that was in need of an update &#8212; for both content and layout. Here&#8217;s what her old site looked like. Notice the minimal copy that could hinder Search Engine Optimization success, and the overall static-looking website? And here&#8217;s what her new site looks like, with [...]]]></description>
			<content:encoded><![CDATA[<p>My friend and hypnotherapist, <a href="http://www.kayheatherly.com">Kay Heatherly</a>, had an old website that was in need of an update &#8212; for both content and layout.</p>
<p>Here&#8217;s what her old site looked like. Notice the minimal copy that could hinder Search Engine Optimization success, and the overall static-looking website? <a href="http://www.zeimer.com/wp-content/uploads/KH_OldSite_375w.jpg"><img src="http://www.zeimer.com/wp-content/uploads/KH_OldSite_375w.jpg" alt="" title="KH_OldSite_375w" width="375" height="302" class="aligncenter size-full wp-image-2788" /></a> </p>
<p>And here&#8217;s what her new site looks like, with dynamic WordPress implementation by <a href="http://www.likoma.com/">Likoma</a>. Notice how much more inviting the website is? How much better the copy is crafted? <a href="http://www.zeimer.com/wp-content/uploads/KH_NewSite_375w.jpg"><img src="http://www.zeimer.com/wp-content/uploads/KH_NewSite_375w.jpg" alt="" title="KH_NewSite_375w" width="375" height="231" class="aligncenter size-full wp-image-2789" /></a>  </p>
<p>It features Search Engine Optimization keywords to help Kay get found by prospective clients through the search engines, more pages, an extensive list of FAQs, a drop-down menu under Hypnotherapy with separate pages for How Does It Work, What Can I Expect, Regression Therapy, Emotional Freedom Technique, Breaking Habits and Overcoming Fears.</p>
<p>Best of all, Kay can now update her testimonials herself using WordPress&#8217;s content management system.</p>
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