Healthcare Copywriting is one of my specialties. Because I’m a San Francisco freelance copywriter with vast expertise across all media, I’ve had the good fortune of working with a wide variety of healthcare products and services over my 25-year career. Below are my specific healthcare copywriting credentials:
• As a Creative Director/Copywriter, I’m working with a start-up company in the San Francisco Bay Area to launch a new medical device that will be sold through health plans to Seniors. Details to come.
Online Newsletter For Financial District Dental
• Financial District Dental.com — Dr. Michael Hack runs this thriving cosmetic and general dentistry practice in San Francisco. Here’s an ad I wrote that included a testimonial, a client photo, and a Free Whitening offer (a $450 value). It was designed by Sharon Schanzer of Red Letter Day. Download Ad PDF. And here’s the link to the Premier Issue of Mental Floss, January 2009, Dr. Hack’s monthly newsletter that I wrote as a healthcare copywriter; designed by Bradley Charbonneau, Likoma.com; sent via Mail Chimp. Other issues: February 2009 issue; March/April 2009 issue; May/June 2009 issue; July 2009 issue; Fall 2009 issue.
Website for Silicon Valley Cosmetic & Restorative Dentist
• Dr. Richard Evans — This Cosmetic and Restorative Dentistry practice is located in Los Gatos, in the southern part of the San Francisco Bay Area near San Jose. For this site, I coined the phrase “Where Art and Dentistry Converge.”
Website For Get Third Eye Retroscope
• GetThirdEye is a site for Avantis Medical Systems, the inventors of the Get Third Eye Retroscope colonoscopy device. The home page is a portal page for two sites: one for patients; one for physicians.
Website for Northgate Chiropractic
• Northgate Chiropractic — Dr. Marilyn Lindauer is an award-winning chiropractor, highly rated chiropractor in San Rafael. I write and manage her site because of my specialty in healthcare copywriting. It was recently revised to now reside on the WordPress software platform so I can quickly update its contents.
Website for Hantel Technologies
• Hantel Technologies –– A site that went live in August 2009 is Hantel Technologies, which is your resource for medical and biotech product engineering and manufacturing, from concept through commercialization.
Self-Mailer for Blue Shield of California
• Blue Shield of California wanted to send a direct mail piece to potential beneficiaries to remind them that they no longer have to wait six months to get coverage for a pre-existing medical condition. We decided to use a self-mailer approach. This blue, black and white six-panel mailer utilized an arresting headline, straightforward copy, competitive Blue Shield personal HMO rate charts, and a tear-off postcard so recipients could request a call. It was very successful by returning a high response rate.
Download side 1 of Self-Mailer PDF.
Download side 2 of Self-Mailer PDF.
Catalog for U.S. Dentek
• U.S. Dentek dental products — I wrote a 12-page catalog/sales brochure for U.S. Dentek to introduce its Breath Remedy line of products, which we called “The World’s First Fresh Breath Kit.” It included a complete home oral breath care system with a daily regimen kit with the entire line of Breath Remedy products: Toothpaste, Tongue Scraper, Tongue Spray, Breath Drops and Mouth Rinse. The last few pages of the catalog were for the company’s established products like Dental Piks, Tartar Scrapers, Dental First Aid Kits, and more. My strength in healthcare copywriting, as well as catalog copywriting, helped me complete this successful product launch.Download Catalog Covers PDF. Download Catalog Inside Pages PDF.
SEO Keywords For LAPSF Website
• I’ve rewritten www.LAPSF.com with SEO keywords copy for its main pages. These bariatric surgery leaders in San Francisco, Los Angeles and Honolulu offer Laparoscopic techniques for superior weight-loss surgery procedures, gastric bypass and LapBand surgery. This site even offers a Body Mass Index (BMI) Calculator.
Copy Editing for Asuka Laser Website
• Asuka Laser — This site was written in Japanese for veterinarians, then translated loosely in English. I then edited the content for a North American audience with my healthcare copywriting experience — and as a dog owner. It offers versatile applications for diode laser use.
Articles for Alert Diver Magazine
• Finally, I’ve written four magazine articles that were published in Alert Diver Magazine by Diver’s Alert Network. You can read them on my Web site at these links:
• The Sun Also Burns; May 2001
• Low Anxiety: Getting Narked in Belize’s Great Blue Hole; June 2001
• To Dive or Not To Dive: A California Diver’s Experience in Florida Waters; April 2002
• Equipment Upgrade 2.0: Your Gear May Be Years Old. It Still Works. But Is It Safe?; May 2002
To contact me as a freelance healthcare copywriter for your medical –– or even a non-medical — Website, contact me today via www.zeimer.com/contact.
View More Healthcare Copywriting Samples.
