For three of the seven years that I worked at Ketchum Advertising, San Francisco, I was a copywriter on the KRON-TV NewsCenter 4 account.
For their news promotions, we would receive the news story scripts on a Monday each week. By Tuesday, we’d have created three newspaper ads with copy and layout, plus a radio script with three different tags.
This account forced me to think creatively, strategically and efficiently!
Here are four completed commercials of the dozens of radio scripts that I wrote for NewsCenter 4.
"Oak Knoll Hospital" [0:59m]: Play Now | Play in Popup | Download "Maintain Your Car" [1:01m]: Play Now | Play in Popup | Download "Single Parent" [1:00m]: Play Now | Play in Popup | Download "Feeling Better Blues" With Dr. Art Ulene [1:01m]: Play Now | Play in Popup | Download
