
It was the day before The Bloom Agency was going to make a new business presentation to Porsche Dealers of North America. I saw a small blurb in the Sports section of the Dallas Morning News that Porsche had just won 8 out of 10 places at the 24-Hour LeMans Endurance Race.
A few minutes later, I wrote this headline, showed it to the Creative Director, and sat with an Art Director who sketched out the concept.
We didn’t win the business, but I created a terrific ad.




January 8th, 2010 at 1:30 am
Very informative post indeed.. Blogging is one of my habit..
February 23rd, 2010 at 10:59 am
Thank you for the excellent article. Best thing I read all day. Look forward to reading more from you in the future