“Gil should have a big, red ‘Z’ emblazoned across his chest because he’s my superhero editor. The first time Gil turned around an article for our Grey Matter Newsletter, it was amazing. It reflected our style and voice so well that I couldn’t tell what he had changed – except it sounded so much better! It was more clear, and more fun to read. He makes great suggestions, checks my facts to make sure they’re accurate and complete, and helps keep our articles more current and relevant. And when I’m stuck, he helps me get unstuck.
And Gil’s customer service is, well, terrific. It’s just obvious that he’s thinking of us and our business. If I’m late, he’ll work late to make us on time again. He sends me ideas for my newsletter, ideas for my business, ideas for subject lines, and opportunities I may be interested in. And you’d think that would be enough. But he does the little things too – things that, before experiencing them, I hadn’t ever really thought about. But, for example, every time we pay him, Gil sends me a thank you. It may not sound like much until you see how it feels. You’ll get addicted too.
We have high standards, for ourselves and for our vendors. But Gil doesn’t just meet those, he surpasses them. And because we can rely on his skills, his sense of our audience, and his ability to help us maintain a single voice across our communications, we’re able to be more creative and relaxed when we write. That makes our writing better too. – Lorre Zuppan, branes, LLC
