IN THIS ISSUE:

• Welcome Message
• Country Focus: France
• The French IT Decision Maker: A Whitepaper
• Advertising Overview
• Special Offers
• Featured Datasheets
• KnowledgeStorm France Launches
• Silicon.fr Launches Its First Video Webseminar
• Free Downloads

WELCOME

Welcome to our second monthly global e-newsletter.

We at VNU Global Media want to wish you all a Happy Holiday. Your support over the last year has been truly amazing and we are thank you for to helping us continue to grow. This year will be supporting Eagles’ Wing’s, a charity which provides care and shelter for abandoned and abused children.

As a country France is unique and a challenge for many tech marketers. VNU has been invested in the technology publishing business there since the mid 1990s when we acquired Excelsior, publishers of SVM and SVM Mac, France’s most popular digital consumer brands. Since then VNU has launched and acquired multiple business including CMP France, Ziff Davis France, Silicon.fr, The Inquirer and now KnowledgeStorm France.

This e-newsletter is packed with valuable insights on trends in French tech media. As always, we hope you find it useful. Best regards,

Best regards,
James

COUNTRY FOCUS: France

This month, we’re pointing our spotlight on the France. Some relevant facts include:

• The French has a population of about 60,090,000.(World Bank)
• IT Spending, is at 55,601 million. (IDC)
• There are 449 PCs per 1,000 people. (Gartner/ITU)
• Advertising spending is at 9,783 M €. (WARC)

HOW TO REACH AND INFLUENCE THE FRENCH IT DECISION MAKER: A WHITEPAPER

We recently completed this whitepaper intended for international marketing and advertising executives and managers operating in France. It provides details of IT spending and a review of the IT decision makers’ universe in the France. The results of two major VNU research programs are included, which demonstrate both French enterprise IT decision makers business-to-business media preference, as well as business-to-consumer.

In addition, this whitepaper covers the editorial position of core French technology brands, as it highlights the major platforms for reaching these audiences through the VNU brands. Download now.

ADVERTISING OVERVIEW

Source: Nielsen Media Monitoring Service (Time period: YTD 2006)

SPECIAL OFFERS – FRANCE

Print Special Offer
Get 25% discount off ratecard rate for Jan, Feb and March issues for pages purchased prior to January 20th. Please contact Katie Coleman for more details: 415.249.1627 or kcoleman@vnuglobalmedia.com.

Online Special Offer
VNU’s French download site has over 1 million unique visitors per month.
Isn’t it time you tapped in? Become a sponsor on France’s most popular trial download site http://telecharger.yacapa.com/. Sponsor the home page for as little as $1000 per month (75% discount) which includes unlimited downloads. There is 3 month maximum per client at this rate and expires January 31, 2007. Please contact us for details:

Deidre Norman 303-440-8554
dnorman@vnuglobalmedia.com

Carol Springer 650-814-9630
cspringer@vnuglobalmedia.com

Lead Generation Special Offer
The cost-per-lead for KnowledgeStorm France is $100. However, any bookings made before the end of January 2007 will be subject to a media discount of 25%. Please contact Bill Rogers for more details: 415.249.1623 or brogers@vnuglobalmedia.com.

Email List Rental Special Offer -> CPC
Looking to do a push into the UK market, but have a limited budget and
don’t know where to start? Take advantage of our end of year email list rental special. Share your Whitepaper or an offer with our highly targeted audience of IT professionals in the UK. We are offering 25% off the rate card of all UK email list rentals booked through the end of 2006.

VNU’s One-to-One Direct Marketing enables you to pick your audience by title, company size, industry or one of many other criteria. Please contact Deidre Norman for more details: 303.440.8554 or dnorman@vnuglobalmedia.com.

FREE DOWNLOADS

– Globalization Is a Trend, Not An End: A Survey of Global Technology Marketers
Global technology marketers like yourself are hard to find. Why not see what your peers have to say in this new White Paper from VNU Global Media. This survey of 100 global technology marketers, jointly conducted by Ziff Davis Media and VNU Global Media, is now available. Download Whitepaper

– Media Preferences of Digital Consumers: A Survey Among VNU's Digital Consumer Webpanel
How much of an impact has the Internet had across Europe in the overall media usage habits of digital consumers, one of our target audiences? This survey provides a summary of online interviews containing 31 questions by AC Nielsen among nearly 7,000 members in seven European countries.

Watch for updates regarding the 2007 Computing Awards in future VNU Global Media e-newsletters. Download Survey

– How To Reach And Influence The UK IT Decision Maker: A Whitepaper
This new whitepaper provides details of IT spending and a review of the IT decision-makers’ universe in the UK. The results of two major VNU research programs are included, which demonstrate both UK enterprise IT decision makers business-to-business segmentation, as well as “personal tribes” looking deeper into the personal lives of these buyers. The whitepaper also highlights the major platforms for reaching these audiences through the VNU brands. Download now

KNOWLEDGESTORM FRANCE LAUNCHES

VNU Business Media Europe expands reach of lead generation solution KnowledgeStorm Europe &endash;Rolls out local language version to target B2B IT buyers in French market.

KnowledgeStorm France is our latest expansion of VNU’s French portfolio. It will:

• Reach 2 million unique users in France including the 70,000 strong database from Silicon.fr.
• As with the existing UK offering, KnowledgeStorm in France will incorporate product and services information, webcasts, product demos, case studies and whitepapers along with access to the content of VNU’s leading technology brands in France.Read more.

SILICON.FR LAUNCHES ITS FIRST WEBSEMINAR ON VIRTUALIZATION

Sponsored by Dell and its Virtualization Alliance partners, Silicon.fr launched an interactive video webcast in November. The successful event was part of a global program which Dell has expanded into EMEA with VNU Global Media. There were over 300 registrants thus proving the VNU model of localized, educational content.
Register here.

TOP 5 ARTICLES ON THE VNU ONLINE NETWORK

1. Windows Vista  – la fin d'une ère

2. HP Software  – ou comment s'organiser après l'achat de Mercury

3. Google  – étend sa gamme de solutions dédiées aux entreprises

4. Open Source  – La messagerie instantanée d’IBM désormais compatible avec celles d’AOL, Google et Yahoo

5. IBM  – Macronix et Qimonda présentent le successeur de la mémoire Flash

FEATURED DATASHEETS

CRN France: Download

Inquirer.fr: View Site

KnowledgeStorm France:
View Site

PC Expert: Download

Silicon.fr: View Site

SVM: Download

SVM Mac: Download

VNUnet France: View Site

QUICK LINKS

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