VNU Global Media Quarterly Insights in International Tech Media (IITM) Vol. 3, Dec. 2006

• Welcome Note from James Miller
• Best Practices Guide to European Webseminars
• Special Offer
• Rich & Streaming Media: B2B Communities
• US and European Virtualization Research Study
• Something For Nothing: Free Downloads
• Company News
• Upcoming & Archived Events
• Recommended Reading: “Ogilvy on Advertising”

WELCOME NOTE FROM JAMES MILLER, VP INTERNATIONAL, VNU GLOBAL MEDIA, SAN FRANCISCO

Since being the first technology media owner to launch Webseminars in Europe back in May 2004, VNU Business Media Europe, the parent of VNU Global Media, has taken the lead in delivering high quality, editorially driven interactive events.

It was clear from reviewing the data from 45 events with nearly 10,000 attendees that the European technology and business decision makers have embraced the Webinar format. Whether a live event with Q&A or a convenient, archived on demand viewing, tech buyers and tech marketers now have another platform with which to engage and educate each other. The polling questions and the ability to follow up gives both parties the opportunity of being able to continue a two-way dialogue that is a critical part of the buying process.

In this eNewsletter, you will find our Best Practices Guide to European Webseminars, as well as special offers, partner content, news, events and book reviews.

In addition, we are confident, with the pending sale of VNU Business Media Europe to 3i (see Company News section) that VNU will continue to invest in rich media and interactive platforms for both readers and marketers.

As always, we welcome your feedback on any of these topics.

Best regards,
James

BEST PRACTICES GUIDE TO EUROPEAN WEBSEMINARS

This month, we’re pointing our spotlight on the France. Some relevant facts include:

The French has a population of about 60,090,000.(World Bank)
IT Spending, is at 55,601 million. (IDC)
There are 449 PCs per 1,000 people. (Gartner/ITU)
Advertising spending is at 9,783 M €. (WARC)

SPECIAL OFFER

Webinar Special Offer
Start off the New Year by keeping your resolution to save money! Any Webinars purchased in January will benefit from a 20% discount for three events. Please contact Katie Coleman for more details: 415.249.1627 or kcoleman@vnuglobalmedia.com.

(OR: WHO’S THE RIGHT SALES PERSON HERE?)

Deidre Norman 303-440-8554
dnorman@vnuglobalmedia.com

Carol Springer 650-814-9630
cspringer@vnuglobalmedia.com

RICH & STREAMING MEDIA: BUILDING B2B COMMUNITIES

First, there were static Web sites. Next, Web sites added Flash media. Then, audio became a better way to communicate with you audience. Now, as users become increasingly familiar with combined audio-visual content delivered through their PCs, the opportunities for selling and problem-solving via the Web have expanded exponentially for business people.

Today, there has been a rapid increase in the use of rich and streaming media to do everything from generating leads and facilitating knowledge transfer, to delivering e-learning and to providing stakeholder communications.

There are three clear advantages for advertisers when using rich and streaming media content like Webinars and video emails:

1) It can differentiate: Rich, streaming media is the difference in sharing people’s experience, insights and passions.

2) It’s live: Delivering live experiences, rather that static content, enable prospects to get real-time answers to their questions and accelerate the sale.

3) It’s measurable: Streaming media, especially live events like interactive online video or audio events, let you track who is consuming your media –– and most importantly –– for how long they’re consuming it.

Learn More

US AND EUROPEAN VIRTUALIZATION RESEARCH STUDY

This just-published whitepaper is intended for marketing, sales executives and managers working in the global media environment. It provides a summary of a VNU-Ziff Davis virtualization research study conducted in April 2006 by the Strategy Group, an independent research firm based in Englewood, Florida, as well as in September and October 2006 by ACNielsen International Research.

This initial sample was conducted via online surveys among 1,113 Technology Decision Makers in the USA, Belgium, Germany, Holland, Italy, Spain, and the UK.

For additional information or research on the use of surveys, or to schedule a meeting, please contact James Miller, VP International, VNU Global Media at (+1) 415.249.1624 or email him at jmiller@vnuglobalmedia.

Deidre Norman 303-440-8554
dnorman@vnuglobalmedia.com

Carol Springer 650-814-9630
cspringer@vnuglobalmedia.com

Lead Generation Special Offer
The cost-per-lead for KnowledgeStorm France is $100. However, any bookings made before the end of January 2007 will be subject to a media discount of 25%. Please contact Bill Rogers for more details: 415.249.1623 or brogers@vnuglobalmedia.com.

Email List Rental Special Offer -> CPC
Looking to do a push into the UK market, but have a limited budget and
don’t know where to start? Take advantage of our end of year email list rental special. Share your Whitepaper or an offer with our highly targeted audience of IT professionals in the UK. We are offering 25% off the rate card of all UK email list rentals booked through the end of 2006.

VNU’s One-to-One Direct Marketing enables you to pick your audience by title, company size, industry or one of many other criteria. Please contact Deidre Norman for more details: 303.440.8554 or dnorman@vnuglobalmedia.com.

FREE DOWNLOADS

– Globalization Is a Trend, Not An End: A Survey of Global Technology Marketers
Global technology marketers like yourself are hard to find. Why not see what your peers have to say in this new White Paper from VNU Global Media. This survey of 100 global technology marketers, jointly conducted by Ziff Davis Media and VNU Global Media, is now available. Download Whitepaper

– Media Preferences of Digital Consumers: A Survey Among VNU's Digital Consumer Webpanel
How much of an impact has the Internet had across Europe in the overall media usage habits of digital consumers, one of our target audiences? This survey provides a summary of online interviews containing 31 questions by AC Nielsen among nearly 7,000 members in seven European countries.

Watch for updates regarding the 2007 Computing Awards in future VNU Global Media e-newsletters. Download Survey

– How To Reach And Influence The UK IT Decision Maker: A Whitepaper
This new whitepaper provides details of IT spending and a review of the IT decision-makers’ universe in the UK. The results of two major VNU research programs are included, which demonstrate both UK enterprise IT decision makers business-to-business segmentation, as well as “personal tribes” looking deeper into the personal lives of these buyers. The whitepaper also highlights the major platforms for reaching these audiences through the VNU brands. Download now

KNOWLEDGESTORM FRANCE LAUNCHES

VNU Business Media Europe expands reach of lead generation solution KnowledgeStorm Europe &endash;Rolls out local language version to target B2B IT buyers in French market.

KnowledgeStorm France is our latest expansion of VNU’s French portfolio. It will:

• Reach 2 million unique users in France including the 70,000 strong database from Silicon.fr.
• As with the existing UK offering, KnowledgeStorm in France will incorporate product and services information, webcasts, product demos, case studies and whitepapers along with access to the content of VNU’s leading technology brands in France.Read more.

SILICON.FR LAUNCHES ITS FIRST WEBSEMINAR ON VIRTUALIZATION

Sponsored by Dell and its Virtualization Alliance partners, Silicon.fr launched an interactive video webcast in November. The successful event was part of a global program which Dell has expanded into EMEA with VNU Global Media. There were over 300 registrants thus proving the VNU model of localized, educational content.
Register here.

FEATURED DATASHEETS

CRN France: Download

Inquirer.fr: View Site

KnowledgeStorm France:
View Site

PC Expert: Download

Silicon.fr: View Site

SVM: Download

SVM Mac: Download

VNUnet France: View Site

QUICK LINKS

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