IN THIS ISSUE:

• Welcome Message
• Country Focus: The United Kingdom
• The UK Enterprise IT Decision Maker: Whitepaper & Channel Presentation
• Advertising Overview
• Special Offers
• Featured Datasheets
• UK News
• VNU Business Publishing Goes On Air With Internet Broadcasting Service
• Top 5 Articles on The VNU Online Network
• Computing Awards of Excellence
• Free Downloads

WELCOME

Welcome to our first monthly global e-newsletter.

Between our larger, more detailed quarterly e-newsletters, we’ll be sending you these shorter overviews. Each will offer valuable insights on trends in international tech media, a focus on particular countries or regions we serve, downloads of White Papers, Webcasts, late-breaking news, and more

Best regards,
James

COUNTRY FOCUS: THE UNITED KINGDOM

Globalization Is a Trend, Not An End: A Survey of Global Technology Marketers

This month, we’re pointing our spotlight on the UK. Some relevant facts include:

• The UK has a population of about 59,315,000. (World Bank)
• IT Spending, is at $71,765,000. (IDC)
• There are 587 PCs per 1,000 people. (Gartner/ITU)
• Advertising spending is at £12,284,000. (WARC)

HOW TO REACH AND INFLUENCE THE UK ENTERPRISE IT DECISION MAKER: A WHITEPAPER

We recently completed this whitepaper intended for international marketing and advertising executives and managers. It provides details of IT spending and a review of the IT decision makers’ universe in the UK. The results of two major VNU research programs are included, which demonstrate both UK enterprise IT decision makers business-to-business segmentation, as well as “personal tribes” looking deeper into the personal lives of these buyers.

In addition, this whitepaper covers the editorial position of core UK IT and business brands, as it highlights the major platforms for reaching these audiences through the VNU brands. Download now.

THE UK ENTERPRISE IT DECISION MAKER: THE CHANNEL PRESENTATION.

As a complement to the Enterprise IT whitepaper, we have compiled a presentation of the UK Channel marketplace. It includes:

• Who they are
• What they sell
• How they make money
• What motivates them
• What is in their future
• Challenges for the UK Channel
• An overview of CRN
• And how to Sample the Channel Campaign

Download now.

ADVERTISING OVERVIEW

Source: Nielsen Media Monitoring Service

SPECIAL OFFERS – UK

Print Special Offer
2-for-1 Special: Ads purchased in November for December issues of Computing, IT Week or CRN will benefit from a buy 1, get 1 free special. Please contact Katie Coleman for more details: 415.249.1627 or kcoleman@vnuglobalmedia.com.

Lead Generation Special Offer
The cost–per–lead for Knowledge Storm Europe is $150. However, any bookings made before the end of 2006 will be subject to a media discount of 50%. Please contact Bill Rogers for more details: 415.249.1623 or brogers@vnuglobalmedia.com.

Email List Rental Special Offer
Need to tap into decision makers in the UK?
Take advantage of VNU’s white paper program with guaranteed leads. VNU and KnowledgeStorm have teamed up to provide the most effective lead generation program in the UK. With a network of 4.4 million unique visitors per month, let us help you find your next customer.

Commit now to leads for 2007 and get 50% off rate card.
Offer expires December 31, 2006.
Please contact your VNU rep today.

Deirdre Norman
dnorman@vnuglobalmedia.com.
303.440.8554

Carol Springer
cspringer@vnuglobalmedia.com.
650.814.9630

VNU NEW PRODUCT UPDATES

VNU Product Updates provide a powerful way to disseminate Whitepapers to key decision makers and allow high volume lead generation.

The unique selling point of Product Updates is managed data capture: prospects click from our email to a VNU page showing their details, name, company name, job title, telephone number, fax number, vertical sector, company size, and email address.

VNU’s pre-populated response forms allow decision makers to easily access your collateral — from trial offers and evaluations, through to white paper downloads, even complete seminar registration.

UK NEWS

Summary of Computing Awards

More than 1,000 guests, including some of the most influential figures in UK IT, gathered on October 25 in London’s Battersea Park Events Arena to see UK TV personality Graham Norton present awards to the winners of the 14th Annual Computing Awards for Excellence.

Widely recognized as the Oscars of the IT industry, Computing achieved a record number of entries, making this year the most successful Computing Awards yet.

Congratulations to all those who made the short list, in particular to the winners, all of whom have demonstrated the excellence and the achievements of the UK IT community.

Watch for updates regarding the 2007 Computing Awards in future VNU Global Media e-newsletters.

COMPUTING AWARDS OF EXCELLENCE

Download image                Download image               Download image

FREE DOWNLOADS

– Globalization Is a Trend, Not An End: A Survey of Global Technology Marketers
Global technology marketers like yourself are hard to find. Why not see what your peers have to say in this new White Paper from VNU Global Media. This survey of 100 global technology marketers, jointly conducted by Ziff Davis Media and VNU Global Media, is now available. Download Whitepaper

– Media Preferences of Digital Consumers: A Survey Among VNU's Digital Consumer Webpanel
How much of an impact has the Internet had across Europe in the overall media usage habits of digital consumers, one of our target audiences? This survey provides a summary of online interviews containing 31 questions by AC Nielsen among nearly 7,000 members in seven European countries.

Watch for updates regarding the 2007 Computing Awards in future VNU Global Media e-newsletters. Download Survey

VNU BUSINESS PUBLISHING GOES ON AIR WITH INTERNET BROADCASTING SERVICE

VNU On Air is our new portfolio of Internet-delivered audio and video content. It will:

• Expand our publishing portfolio with a raft of online video and audio content.
• Delivers content from own studio complex in Soho, London.
• Incorporate a mix of up–to–date news, product and technology know-how, and high level industry discussion and debate, aimed at the four million users per month of VNU’s 20 on and offline brands in the UK. Read more.

TOP 5 ARTICLES ON THE VNU ONLINE NETWORK

1. Windows Vista  – New features, business launch on 30th November.

2. Security  – Malware, bugs, fixes

3. Apple  – New Nano, security report

4. Open Source  – Battle between Novell, Red Hat, Oracle, etc

5. Google  – Mobile phone applications

ADVERTISING OVERVIEW

European Online Advertising Spend Nears $5 Billion

Online advertising continues to grow rapidly throughout Europe, with total ad spend for 2005 in the 14 countries where Interactive Advertising Bureau (Europe) data was available reaching 4.02 billion euro (roughly $4.77 billion), writes  Admanager  (Netherlands). The U.K. led the way with 35.9 percent of European online advertising spend; France was second with 27.3 percent; Germany was third with a 22 percent share.

The second tier consisted of Spain with 3.7 percent of European online ad spend and Italy with 3.4 percent.

FEATURED DATASHEETS

Computing UK: Download

Accountancy Age: Download

IT Week UK: Download

CRN: Download

Computeractive UK: Download

The Inquirer: View Site

VNUnet: View Site

SPECIAL OFFERS – UK

Next Generation Media Opportunities – Lead Generation: KnowledgeStorm Europe
VNU Business Media Europe has launched Europe’s first online directory, search and solutions matching service for the B2B IT industry. Following an in-depth review of advanced business solutions for Web lead generation VNU selected KnowledgeStorm Europe, the Internet’s top-ranked search resource for technology solutions and informa-tion, and its proven technology platform to build and deliver the most advanced lead generation solution in Europe.

The new service provides our clients with unparalleled access to, and Web leads from, European B2B IT buyers. Originally launched in the UK in June 2006, it has since been rolled out in France, with further European roll-outs scheduled for 2007.

VNU NEW PRODUCT UPDATES

VNU Web Seminars

These are an innovative, powerful and effective way to deliver leads and measure return on investment.

A Web Seminar is an interactive online video or audio event which delivers relevant and business critical content to IT and business professionals. Through our Web seminar program you can associate your brand with leading IT media brands and take advantage of our editorial expertise. VNU Editorial Experts drive the content in consultation with the sponsor to provide an independent, relevant and thought-provoking debate.

Our objective is to provide a quality service with complete project management, all through a single point of contact.

UK NEWS

Review of UK Workshop

VNU Global Media was pleased to host a select number of US tech marketers on an excursion to Europe in October. This interactive workshop educated and informed both current and future customers on the media and marketing landscape in EMEA. US marketers were able to speak directly to publishers, editors and researchers to exchange ideas. Thank you to all involved for making the event a huge success!

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